A Love Letter To Fashion From Avtandil S/S 2017

Georgian designer Avtandil Tskvitinidze is no stranger to success. He is admired locally, regionally, and internationally as a pioneer if not the ‘godfather’ of Georgian fashion scene, long before David Koma or Demna Gvasalia made the headlines.

Having graduating from Tbilisi State Academy of Arts in 1995, he founded his label in 2000 and since then has been producing consistent hits season after season for his label Avtandil. WIth 4 stores in Georgia and 1 in Armenia, Avtandil is highly influenced by art, as designer Tskvitinidze is a painter that enjoys referencing different eras, cultures, and various iconic women in his collections.

Designer Avtandil Tskvitinidze
Designer Avtandil Tskvitinidze

For S/S 2017, presented at Mercedes-Benz Fashion Week Tbilisi, Avtandil featured laser cut hashtags and upside-down branding applique on chokers as a subversive take on excessive marketing (or perhaps as a brand protection technique). The genderbending was subtle in a mix of oversized shirts and see-thru mini-dresses.

Tskvitinidze sites “an artist and his deepest passions for his work, muses, and sources of inspirations,” as a main theme for S/S 2017 collection.

Not all that glitters… in the case of gold pieces, the styling of the collection deserves a real credit as it managed to keep the patchwork jackets firmly in focus, without overwhelming the audience’s eyes. Yet it was in the coda looks that the collection found its assured urban footing. Bold prints looked like Pinterest server’s blowout or post-Broadway show sidewalk and contained all the glorious aftermath of NYC’s nights come undone. Street become clothes that become streetstyle.

Tskvitinidze is passionate about design. It is evident in the prints and colors he selects for his collections – they make a statement, made for a woman who is confident, sophisticated, and edgy.

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No wonder Avtandil is a long-term resident at the massive TRANOÏ Paris trade fair and sells in Germany, France, United Arab Emirates, Russia and other global markets: these garments belong at busy global intersections.

Text: Stephan Rabimov, Alexey Timbul

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