Craft Atlantic’s Journey To Utopia

Close your eyes. Think of that special place you’d rather be.

Where is it?

For Craft Atlantic creative director, Luis Fernandez the answer to that question is simple: Brasilia circa 2066. (The Brazilian capital and proposed utopia of the late Brazilian architect, Oscar Niemeyer.)

What are you wearing?

“I wanted there to be in the collection a tension between this idea of modernism, past, present and future… and how they can enhance our lives and make our time more efficient,” said Fernandez. Holding onto the idealistic daydreams of the Modernists and our contemporary desires for escapism, Fernandez enlisted thirteen time-travelers (read fashion models) during the inaugural New York Fashion Week: Men’s for a fashionable adventure.

The ‘time machine’ was carefully assembled and launched by Alejandra Acicognani and her team in the basement of the Hotel Americano to the sanguine sounds of the Who / DJ Saeone Remix of ‘I’m Free’ and Hans Zimmer’s ‘Mountains’, spun by DJ Carlos Jadraque.

Dressed in a wardrobe equipped for spring/summer transit, travelers aka models appeared at ease: reading the paper in a teal technical linen denim jacket, cobalt cotton French terry dolman tee and navy cotton stretch cargo cuff pants; Master Dynamic headphones round the neck, in a white pinstripe cotton stretch shirt jacket, white texture block cotton tee and grey technical seersucker cargo shorts (Andrew); sitting casually in a cream colored chair, in a teal technical linen travel blazer, geometric navy and white graphic cotton pique tee and navy texture knit cuff pants (Ivan K)— they waited patiently. As if, at any moment their gate number would be called and they’d be expected to stroll their metallic Rimowa’s toward the time-machine capsule.

 

 

Entitled, “Traveling in Search of Constructed Utopias”, Fernandez successfully argued with this collection, that perhaps paradise isn’t even really a physical place at all but a construct of a life lived through the inter webs, menswear included. Begging the question: Is utopia simply a fantasy confined to the mind? Whatever your disposition, in this case ‘fashion’ matter and ‘fashion’ mind don’t have to battle for attention.  Craft Atlantic S/S 2016 collection answers one of fashion’s greatest dilemmas: it is functional AND aesthetically pleasing.

Now you can open your eyes. Welcome to Constructed Utopia!

Malcolm Thomas for DEPESHA

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