MUNSOO KWON: A RIVER RUNS THROUGH IT

Trouble with menswear often is twofold. It’s either too formal to be any fun or too casual to be anything but gym-bag bound. MUNSOO KWON services a precious niche of discerning post-globalized urban dwellers. His delightfully wearable garments for the Spring/Summer 2015 organically fit any contemporary cityscape like the Seoul-traversing river which inspired the collection.

 

 

The tailoring is playful yet within activewear cannon. Signature detailing (like insertion-split back) tags pieces more defiantly and with more efficiency than most overt branding efforts. Working with the minimalist Helmut Lang and avant-garde Thom Browne has done wonders for Kwon’s sense of balance and color. If the ongoing professional media buzz is any indication (it is!),the San Francisco’s Academy of Art University may start polishing that distinguished alumnus plaque. Meanwhile, his stocklists on the urban waterfronts of New York, Hong Kong, Vancouver and elsewhere should be casting their preorder nets wide.

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