On April 12th big fashion dreams will come true in a way befitting a city itself a product of one man’s grand vision! DEPESHA magazine is presenting the American Program at Aurora Fashion Week Russia in St. Petersburg. This much anticipated series of fashion events will feature a capsule collection tribute to the iconic style of Ludmila Gurchenko by the Russian-American designer Leonid Gurevich, who worked extensively with the late Russian acting and singing star.

Watch Leonid Gurevich runway show LIVE tomorrow (12 April) on the official Aurora Fashion Week website (www.afwrussia.com). Gurevich show is scheduled to run at 9:00pm Russia time, 1:00pm ET.

Late Actress Ludmila Gurchenko in Leonid Gurevich's dress.

“Through the Cold War, the cultural thaw, perestroika and all the ups and downs of the era, Ludmila Gurchenko remained an embodiment of individuality. She was and continues to be my Muse. Russia’s favorite Songbird, she performed in my dresses. Impossible to describe what this invitation means to me. It was in Leningrad (St Petersburg) that she always found support and inspiration even in the most dramatic moments of her life. This is a high honor, which also coincides with the 20th anniversary of my emigration from Russia,” commented Gurevich.

Designer Leonid Gurevich in his studio. Photo: Kate Balandina.

Gurevich caught the grand fashion bug in the wardrobe workshops of the Bolshoi Theater in Moscow frequently visiting his mother who worked as an embroiderer there. As a student at the Fashion Institute of Technology (FIT), Gurevich was awarded the prestigious CFDA Scholarship Award and became the first student ever to be featured on the cover of the FIT Magazine. He continues to develop capsule collections and work with private atelier clients, presenting his works at various venues including the Museum of Russian Art. As a fashion illustrator, Gurevich has worked with designers Zac Posen, Alecia Zameska and Anya Caliendo Couture Millinery Atelier among others. Celebrities who have worn his clothes include Lil Kim, Sasha Gradiva, Ari Gold, Doe Deere, Amanda Lepore, and Daphne Guinness. A fashion statement in and of himself, his photos frequent style and celebrity blogs and recently he landed in the New York Times under the “Head Turners” title, photographed by the legendary Bill Cunningham.

"Tsarina" Wedding Gown by Leonid Gurevich. Photo: Alena Soboleva.

Aurora Fashion Week Russia is rapidly becoming a must-follow international fashion platform and has already welcomed such prominent designers as Manish Aurora, Mark Fast, David Koma, Mary Katrantzou, and last year, in partnership with DEPESHA, Custo Barcelona. This season’s program highlight is the Russian debut show by the American couture maverick Thom Browne.

Alexey Timbul, Editor-at-Large, DEPESHA

Designer Thom Browne. Photography by Circe.

This spring the Hudson and Neva Rivers will meet on the runway! DEPESHA magazine is presenting the American Program at Aurora Fashion Week Russia in St. Petersburg during the Fall-Winter 2012-13 season, April 10-14th, 2012. This special series of fashion events will feature a runway show by one of the world’s most celebrated designers THOM BROWNE.

“I wanted to participate in this project because I think it’s important that different countries have this cultural exchange and I’ve always been fascinated by the rich history and culture of Russia,” stated Browne. Thom Browne opened his doors in the fall of 2001, exclusively offering custom made clothes. In Spring/Summer 2004, Thom Browne took his first step into ready-to-wear. All of the items from his ready-to-wear collection continue to be hand-made for the customer who values quality, fine detailing and a fresh vision. Thom Browne was the recipient of the 2006 CFDA Menswear Designer of the Year, finalist for the National Design Award from the Cooper-Hewitt National Design Museum for 2006, 2008, and 2009, and a number of other prestigious honors.

Thom Browne Menswear Spring/Summer 2011. Photography by Dan and Corina Lecca.

“It is such a thrill to bring the extraordinary work of Thom Browne to the Russian audience! We have always taken pride in fostering a greater understanding of global fashion cultures. Our unique partnership with Aurora Fashion Week Russia will, with great force, further this mission,” said Stephan Rabimov, Editor-in-Chief and Publisher of DEPESHA.

Thom Browne Menswear Fall/Winter 2009-2010. Photography by Dan and Corina Lecca.

Aurora Fashion Week Russia is rapidly becoming a must-follow international fashion platform and has already welcomed such prominent designers as Manish Aurora, Mark Fast, David Koma, Mary Katrantzou, and last year, in partnership with DEPESHA, Custo Barcelona.

“St. Petersburg has historically enjoyed a reputation as country’s most cosmopolitan city, a haven for people open to new ideas in arts and culture. I believe Thom Browne’s presentation will not only be a season’s highlight of the Russian fashion scene, but also will help Russians to be more open minded. Thanks to this partnership with Depesha, the city will be able to offer the whole spectrum of impressions from the classics of the Hermitage and legendary performing arts venues to contemporary avant-garde,” said Artem Balaev, the CEO of Aurora Fashion Week.

Thom Browne Menswear Fall/Winter 2011-2012. Photography by Dan and Corina Lecca.

In addition to his own label, Thom Browne is engaged in several collaborations. Since 2007 he has been designing the capsule collection Black Fleece by Brooks Brothers for men and women, as well as a line of men’s jewelry at Harry Winston. Most recently, Moncler Gamme Bleu designed by Browne debuted at Men’s Fashion Week in Milan in January 2009.

Our company comprises of the following divisions:

- A flagship publication, DEPESHA
Print
Online
Digital (iPad forthcoming)

- Public Relations
Showroom Presence/Press Reviews
Event Exposure & Editorial Relationship Building
Product Placement
Features and Profile Stories
Social Media Engagement
Return on Investment Reporting

- Branding & Marketing
Brand Strategy
Corporate Identity
Graphic Design
Brand Guidelines
Literature
Art Direction
Exhibitions
Signage
Packaging

- Digital & Online Media
Strategy & Planning
Creative / Design
Website Development
Technology Architecture and Development
Digital PR
Search Analytics Reporting
Search Engine Marketing
Digital Display Media
Digital Display Marketing
Social Media
Facebook Fan Acquisition
Social Media Marketing
Affiliate Marketing
Search Engine Optimization

- Artists Management
Photographers
Stylists
Illustrators
Hair
Make-Up
DJs
Sound

- Event Services
Production
Front of House Services
Guest List & RSVP Management
Celebrity & VIP Attendance
Performance Booking
Sponsorship Outreach
Venue Booking & Consultancy
Event Press
Collaborations & Partnership Opportunities

For more information:  info@depesha.com